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Old Spice
Old Spice is an American brand of male grooming products. It is manufactured by Procter & Gamble, which acquired the brand in 1990 from Shulton, Inc. Shulton, Inc., the original producer of Old Spice, was founded in 1934 by William Lightfoot Schultz. ==History ==
The men's products were dominated by shaving soap and aftershave lotion, marketed with a nautical theme. Sailing ships in particular were used as a trademark. The original ships used on the packaging were the ''Grand Turk'' and the ''Friendship''. Other ships used on Old Spice packaging include the ''John Wesley'', ''Salem'', ''Birmingham'', ''Maria Teresa'', ''Propontis'', ''Recovery'', ''Sooloo'', ''Star of the West'', ''Constitution'', ''Java'', ''United States'', and ''Hamilton''. In an attempt to gain market share in the competitive bar soap business, a field sales representative, after noticing the success of his colleagues’ holiday-themed Old Spice "soap on a rope" sales, approached the newly appointed P&G General Manager of personal soaps about launching a bar soap offering at a price point parity to market leaders. Throughout the 2000s, Procter & Gamble introduced many forms of deodorant, body washes, and body sprays in several scents under the Old Spice name. In early 2008, the original Old Spice scent was repackaged as "Classic Scent", both in the after shave and cologne versions. The white glass bottles gave way to plastic, and the grey stoppers to red. Old Spice Classic shower gel was sold using the slogan "The original. If your grandfather hadn't worn it, you wouldn't exist."
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Old Spice」の詳細全文を読む
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